The growing
movement to boost educational achievement via breakfast for school children is
an example of how bipartisan pragmatism can triumph over politics to serve the
public interest. It may also be a model for other early investments in
children that are effective in the short-term and save money in the long run.
Recently at 52nd Street Elementary School in L.A. Principal Jimenez told us that after switching to
breakfast-in-the-classroom, the number of students with perfect attendance
increased from 250 to 439. What I didn’t realize until further research
was that attendance in K and 1st grade is a predictor of third grade
reading levels. Grade level reading is a predictor of high school
graduation. Suddenly a stunning return on investment becomes visible on
what once seemed a far and bleak horizon.
Every 26 seconds
a student drops out of school according to America’s Promise. The national high
school graduation rate is 78.2 percent. Nearly one in five students does not
graduate with their peers. One in four African American and nearly one in
five Hispanic students attend high schools where graduating is not the
norm. If we reach a 90% graduation rate by 2020, additional graduates
will increase GDP by $6.6 billion annually.
Deloitte’s No
Kid Hungry Social Impact Analysis affirms that 52nd Street Elementary School
fits into a broader pattern linking breakfast with academic achievement.
Governor O’Malley’s initiative – Maryland Meals for Achievement – is aptly
named.
Yet for
generations breakfast participation rates were stuck near 40% because of
difficulties getting kids to school early, and the stigma attached.. Though
still a long way to go, national participation recently topped 50% for the
first time. That’s partly because over the past five years something
fascinating happened. Instead of giving up, or giving in to the traditional
reflex of trying to outspend the problem, advocates began to out-think
it. Through innovation, local solutions, and public-private partnerships
they developed an array of alternatives to breakfast in the cafeteria. Those
that work best are now being scaled, especially Breakfast After the Bell which
includes in-classroom as well as “grab-and-go” options. This
relatively simple, low-tech change yields enormous dividends.
If that were all
the value we created it would be more than enough. But like a “gift with
purchase” we not only get the results for children that we bought and paid for,
but also learn valuable lessons about creating transformational social
change. Here are four:
n
Scaling What Works: NKH has
focused on existing but under-utilized programs with a track record of
effectiveness and bipartisan support. Scaling strategies such as reducing
barriers, raising awareness, community organizing, and building political will,
are challenging but more politically palatable than creating new programs from
scratch. As Newark Mayor and New Jersey Senate candidate Cory Booker told the
New York Times just last week: “The issue is
not finding the answers. It’s just growing them to scale.”
n
Relying on local innovation and solutions:
ranging from financial incentives, competition, the Governor’s bully pulpit
which can be advanced via dissemination of best practices.
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“Force multipliers” which is what the
military means by dramatically increasing the effectiveness of a given
action. As new research data enables us to connect the dots, we learn
that breakfast is not only helping children grow and be healthy, but impacting
attendance and potentially grade level reading and graduation rates. This
force multiplier broadens our base of support, creates allies and partners
beyond the usual suspects, and improves prospects of success.
n
Accountability: by setting
specific, measurable goals, that have local and national buy-in, tracking and
communicating results, and ensuring transparency, we differentiate ourselves
and achieve a competitive advantage in a crowded marketplace.
School breakfast
is not a panacea to solve all of our problems. But it is a necessary foundation
upon which to build. As Governor Martin O’Malley told me during a recent
visit to his office in Annapolis: “Small things done well make large things
achievable.” If we do this well there may be no limits to what we can
achieve.
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