Is the global campaign against malaria reinventing international aid? That’s the thesis of an important new book, Lifeblood, by Time’s Africa bureau chief Alex Perry. @ http://www.trust.org/alertnet/blogs/alertnet-aidwatch/the-business-case-for-beating-malaria-one-bug-at-a-time
The book, whose pub date is today, makes the case that former businessman and now UN Special Envoy for Malaria Ray Chambers approaches charity like a business. Having known Ray for many years, that is definitely one of the many strength’s he brings to the task.
In my recent book about the quest to end malaria, The Imaginations of Unreasonable Men, @ http://www.amazon.com/Imaginations-Unreasonable-Men-Inspiration-Purpose/dp/1586487647/ref=sr_1_1?ie=UTF8&s=books&qid=1303909402&sr=1-1 I try to look at the challenge from the other end of the telescope, not just using business strategies and tactics, but looking at the strategies and qualities of character demanded by the toughest problems to solve, which are those that affect people so vulnerable and voiceless that there are no markets for solving them.
The two books make a good pair: Perry’s looking at the distribution of insecticide treated bed nets to prevent malaria infections, and mine looking at the quest for a vaccine to eradicate the disease completely. Thanks to our publisher Public Affairs for giving voice where there was none!