Nonprofits need to be more intentional and purposeful about competing – understanding that to compete at any level you must compete at every level. We are not just competing with other organizations to deliver the best outcomes. We are competing to attract and retain the best people, to ensure that we work not with whatever left over resources may be available, but with the best resources available. This may mean foregoing pro bono services and instead contracting with marketing firms, law firms, etc. It will definitely mean paying competitive compensation so that you can recruit not only the best talent in the nonprofit sector, but the best talent wherever it is found.